Frida is a seriously talented designer who creates
sophisticated, elegant garments for intelligent women.
A graduate of Israel's prestigious Shenkar College
of Fashion and Textiles, Frida was chosen from
amongst international contenders to compete in the
prestigious Italian Mittelmoda Fashion Awards
She interned with Donna Karan in New York before
returning to Tel Aviv to establish her own
brand & boutiques which she sells her own designs
While her style is somewhat influenced by her
experience with the famous American designer Frida's
collections are unmistakably unique
they are also comfortable, luxurious and flattering
to a wide range of body types.